Fwd: Thinking

I led messaging and promotion for a multi-event series featuring leaders from brands like Beats by Dre, Neutrogena, and Forbes. For each event, I shaped the positioning of the speaker, refined their abstract, and developed the messaging angle to make it resonate with marketers. I also wrote all supporting copy — landing pages, emails, organic social, and paid ads — and built the promotional strategy across channels.

Results:

Generated 3,300+ registrants
Influenced 200+ opportunities
Contributed to $650K in closed-won revenue