Event: The GTM Lab

I led content development and positioning for Drift’s flagship event, The GTM Lab, refreshing its science theme and shaping the event’s messaging across the landing page, promotional emails, and social channels to drive awareness and registrations.

Results:
- Captured 1,695 leads
- Booked 15 discoveries after the event
- Resulted in 4 qualified opportunities
- Generated $130,000 in pipeline revenue and 983% ROI
- Won B2B’s Choice Award and Killer Content Award from Demand Gen Report