Acoustic Rebrand

After positioning sessions with Firebrick Consulting, I worked with the CMO and Brand Creative team to bring our new brand to life across every digital touchpoint. I rewrote the website to reflect our updated value prop, created social posts to build excitement around the launch, and wrote a blog post explaining what changed and why it matters to ecommerce marketers. This rebrand project was all about translating high-level positioning into clear, differentiated messaging.